How It Came to Be

After having over 20 years of a successful career in the entertainment industry, I realized it was time to call it a wrap. The passion I had burning in my heart for the past 20 years had completely vanished. At that moment, I knew I had to resign from my job to search for my passion again. During my journey, I realized that I had been extremely blessed to do all the things I wanted to do my in career and now it was time for me to honor my soul. I felt like a higher power whispered in my ear, “Hey Rachel, this is your soul. I’m desperately trying to get back in touch with you again.”

With that new found knowledge, it hit me I must stop just thinking about my dreams and start putting them into action. My dream was to be in the business of empowering, inspiring, and supporting other women to follow their heart and to live out their dreams. I came up with the name Goal Diggers as an alternative to the negative term “Gold Diggers.” It has always been in my nature to find the positive in every negative. Goal Diggers is acknowledgement to all women in the world who have worked, earned, sacrificed, and dedicated themselves to living their life on their own terms.

All my T-Shirts feature positive statements that are intended to announce to the universe that you are brilliant, confident, bold, and beyond beautiful. It’s amazing what happens when you do something positive. Positive energy breeds positive energy. It is time for all us Goal Diggers to unite and bask in the glow of all our efforts and hard work.

I say, “Go, sister, go!!!!!”